It's Local. It's Remote.
Until now local news meant compromise: expensive dedicated staff, or a half-effort by a jock who just rips and reads from the wire or the paper. Now you can have network-quality local news without the compromises, with VirtualNewsCenter™ from radio2dot0!
The Key to Success: Quality
Apple's Steve Jobs explains something about his company that we believe applies to radio:
Courtesy Harve Allen
Radio's not-so-secret weapon in the competition with the myriad of ways people can get music these days is compelling LOCAL content. VirtualNewsCenter™ allows your station to cost-effectively provide the most-local, most-unique product there is . . . the information your audience needs and wants.
The Key to Savings: Sharing
For most music stations and many news/talkers, it's hard to justify the cost of even one full-time news staffer. But when you share the load with other stations distant to your market, everybody has less load to pull themself. You're guaranteed your VirtualNewsCenter™ anchor (or anchors if you like) will not voice newscasts or stories on any other station in your market.
Savings: The typical affiliate invests less than 1/4 the monthly base salary of a news person -- and you don't have the costs of benefits, turnover, or a wire service.
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"But how can it be local if you aren't here?"
Technology makes it simple. Your VirtualNewsCenter™ operates just as your local newsroom would. Everyone's situation and desired product is a little different, as is what we do for each affiliate. It can be as simple as several web site checks daily or as involved as multiple-county beat calls, newsmaker interviews, and writing up the most interesting stories from the daily police blotter. If you'd like more details, please contact us.
Breaking News? Yeah, we do that, too. For small markets, most frequently it takes the form of a phone call or e-mail to our newsroom, and we do the rest via phone. For truly major events, we can team with a station staffer to professionally present the information as quickly as it happens. In a larger market where breaking news happens more frequently, we can work with your existing news staff to get breaking news on fast. We're also happy to play a role in your team coverage -- enabling you to have even more of your precious staff on the street, at the event.
We've designed VirtualNewsCenter™ to integrate seamlessly with your present systems and vendors. While we offer Local Weather Forecasts, Severe Weather Coverage, and Local Sports Reports, we will gladly integrate VirtualNewsCenter™ with your present weather or sports vendor.
An example: We can coordinate with your TV meteorologist to include audio from him or her if storms are expected later in the day, or throughout the day in the case of a winter storm.
The bottom line is . . . we're flexible. Our whole goal is to meet your needs.
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Grounded in Radio's Present, Ready for Radio's Future
Each of our staff has years of industry experience. Just like you, we've seen various programming fads come and go; we've lived through consolidation; and we realize that the key to the future is compelling local content. We believe broadcast signals have already transitioned to become just one of many competing paths for listeners to get the information and entertainment they seek. We've built our company from the ground up to enable your station to provide the content your listeners crave, in the format they want it -- whether through your air signal, via podcasts, on news blogs, or via other on-demand delivery streams that haven't been invented yet.
We're Here to be a Partner in Your Success, today and tomorrow!